Nooka watches are the brainchild of artist and designer, Matthew Waldman. In 1997 Matthew had a flash-back to a first grade math class while staring at a large wall clock in a London hotel and was struck by how few options there were for time display. He then sketched his ideas for potential designs on a napkin and brought them back to New York. After working on the designs, he submitted them to his legal team, and indeed, they were unique enough to patent.
The linear and graphic representation of time with Nooka Watches presents a more intuitive way to view time. The visual mass increases as time passes, giving weight to an ephemeral and abstract concept.
Once you’re used to the new visual, you may never go back to standard analog and digital time displays for your wrist.
Initially licensed to Seiko in 1999, the Nooka Zoo enjoyed critical acclaim in the select markets it was released. No longer associated with Seiko, Nooka Inc. now produces the line more truthful to Matthew’s original vision. Nooka watches were selected as finalist in the Genart awards for the accessories category for 2005.
