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Stussy

In 1980, Shawn Stussy was a local cult surfboard shaper who took his scrawled signature logo from his foam masterpieces and applied it to tee shirts that he sold along with his boards around Laguna Beach, California. As the clothing line expanded, it's raw and modern aesthetic soon developed into the next generation of new wave beach culture. Stussy grew during a time when epochal shifts which eternally framed contemporary popular culture were taking place. Today, Stussy exists as a brand with worldwide respect and independence. With over sixty stores across the globe and a very strong tribe still in effect, Stussy is a leader in the culture which it helped start over 25 years ago.